Have you found yourself on a one-of-a-kind adventure and wondering how to capture and share the magic of the experience? Want to learn the secrets of world class filmmakers in the field for getting that perfect shot? We are excited to announce the launch of our series called How To Film This. In it, top creators from the Storyhunter network will share filmmaking techniques, tips and advice that will help you get to that next level. In each episode powered by Storyhunter, we will take you on journeys across the globe, from the Northern Lights in Sweden to swimming…


Is your brand on TikTok yet? The video-based social media app has more than 1.65 billion downloads to date and more than 91 million monthly active users in the United States alone. TikTok is still in its early stages, so now is the time to dive in to create brand awareness and engage younger audiences. At the same time, you need to make sure you are building the right strategy because when it comes to TikTok, “you have to do things as you’ve never done them before.”

Joe Flowers, who goes by Joe Floww, is a 22-year-old content creator and…


Are you a business owner looking to create videos to promote your brand and drive sales? Video has exploded in popularity in the marketing world. Eighty-six percent of businesses use video as a marketing tool, and 93 percent of marketers who use video say it’s a crucial part of their strategy, according to Wyzowl’s “State of Video Marketing Survey” released this year. Plus, 84% of consumers have been convinced to purchase a product after watching a video. This means that you are likely to see a return on investment for your video production costs.

But when it comes to video…


We’ve rolled out our revamped Advances experience to give you more flexibility and features when it comes to paying your freelancers.

Advances allow you to pay a freelancer while your Storyhunter projects are still underway. In the past, Advances were restricted to a certain percentage of the project price. Moving forward, you can advance as much or as little as you need as well as distinguish between an advance for expenses versus project payments. Plus, making these advances is completely free! Freelancers will receive their advance within 30 days. …


There’s no doubt that video is a powerful way to deliver your brand message. But when is the right time to use video? And how can you use it to convert customers? Tyler Lessard, the Chief Video Strategist at Vidyard, breaks down three ways you can use video to generate more leads for your business. We spoke with Lessard in more detail about the compelling reasons to use this format, the specific factors to consider when investing in video, and the future of content creation.

Shivan: Tyler, thank you for chatting with me. I want to start by asking…


We all had to go remote on short notice when the pandemic hit last March. The question is, what will happen as more and more societies gain herd immunity and the lockdowns eventually end? We’ll speculate on that soon. In the meantime, this second article of our deep dive into remote video production explores how companies and freelancers are managing remote video production workflows. Read on to learn about the tools and technologies you need to navigate an increasingly hybrid remote production future. (Want the basics on “remote video production”? Catch up on our first article here.)

Pre-Production: Planning

You…


The proliferation of smartphones and social media platforms has led to the rise of vertical content. But why should you care about vertical video? Well, there are statistically-backed reasons to get on the trend. Besides the fact that users hold their phones vertically 94 percent of the time, vertical content is more engaging: it has a 90 percent higher completion rate than horizontal videos, according to MediaBrix, a mobile-first video ad platform. If you are a brand, you can reach 58 percent more people with vertical storytelling.

Snapchat pioneered the vertical format, shaping consumption habits. Now leading social media platforms…


Motion Graphics Designer Maple Shipp did well in 2020. In addition to using Storyhunter to find gigs with clients like Red Bull and BBC, she started a freelance business. How did she make it happen? And what can others take away? She fills us in on her time-management tips and tricks, what to keep in mind when working with brands, and the challenges of being a woman in a male-dominated motion graphics industry.

Shivan: What does a motion graphics artist do?

Maple: A motion graphics artist does a lot of things. Cell animation, text animation, 3D work, and character animation…


Lily Hevesh knocked down her first line of dominos at 9-years-old, and this simple toppling sparked curiosity. “I thought you set up a line, and then you’re done, but it doesn’t stop there,” the now 22-year-old professional domino artist tells us. She searched for “domino videos” on YouTube and immediately started creating and publishing her own. Today, her YouTube channel Hevesh5 has more than 3 million subscribers and over a billion views. Lily has constructed domino set-ups for The Tonight Show with Jimmy Fallon and brands such as Instagram, Disney, LEGO, and Google.


You could say Esteban Escobar is a trailblazer in the video production industry. He says his company, 5:00 Films & Media, has been “doing remote video production since before the pandemic.” His award-winning video-focused agency specifically produces content for organizations strapped for resources such as charitable nonprofits and associations. He tells us why many production companies were unprepared for the pandemic and how 5:00 Films & Media doubled its revenue by fully embracing remote video production.

Shivan: Hi, thanks so much for chatting with us. Since the pandemic, how have you leaned into remote production at 5:00 Films?

Esteban: We’re…

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