There’s no doubt that video is a powerful way to deliver your brand message. But when is the right time to use video? And how can you use it to convert customers? Tyler Lessard, the Chief Video Strategist at Vidyard, breaks down three ways you can use video to generate more leads for your business. We spoke with Lessard in more detail about the compelling reasons to use this format, the specific factors to consider when investing in video, and the future of content creation.

Shivan: Tyler, thank you for chatting with me. I want to start by asking…


We all had to go remote on short notice when the pandemic hit last March. The question is, what will happen as more and more societies gain herd immunity and the lockdowns eventually end? We’ll speculate on that soon. In the meantime, this second article of our deep dive into remote video production explores how companies and freelancers are managing remote video production workflows. Read on to learn about the tools and technologies you need to navigate an increasingly hybrid remote production future. (Want the basics on “remote video production”? Catch up on our first article here.)

Pre-Production: Planning

You…


The proliferation of smartphones and social media platforms has led to the rise of vertical content. But why should you care about vertical video? Well, there are statistically-backed reasons to get on the trend. Besides the fact that users hold their phones vertically 94 percent of the time, vertical content is more engaging: it has a 90 percent higher completion rate than horizontal videos, according to MediaBrix, a mobile-first video ad platform. If you are a brand, you can reach 58 percent more people with vertical storytelling.

Snapchat pioneered the vertical format, shaping consumption habits. Now leading social media platforms…


Motion Graphics Designer Maple Shipp did well in 2020. In addition to using Storyhunter to find gigs with clients like Red Bull and BBC, she started a freelance business. How did she make it happen? And what can others take away? She fills us in on her time-management tips and tricks, what to keep in mind when working with brands, and the challenges of being a woman in a male-dominated motion graphics industry.

Shivan: What does a motion graphics artist do?

Maple: A motion graphics artist does a lot of things. Cell animation, text animation, 3D work, and character animation…


Lily Hevesh knocked down her first line of dominos at 9-years-old, and this simple toppling sparked curiosity. “I thought you set up a line, and then you’re done, but it doesn’t stop there,” the now 22-year-old professional domino artist tells us. She searched for “domino videos” on YouTube and immediately started creating and publishing her own. Today, her YouTube channel Hevesh5 has more than 3 million subscribers and over a billion views. Lily has constructed domino set-ups for The Tonight Show with Jimmy Fallon and brands such as Instagram, Disney, LEGO, and Google.


You could say Esteban Escobar is a trailblazer in the video production industry. He says his company, 5:00 Films & Media, has been “doing remote video production since before the pandemic.” His award-winning video-focused agency specifically produces content for organizations strapped for resources such as charitable nonprofits and associations. He tells us why many production companies were unprepared for the pandemic and how 5:00 Films & Media doubled its revenue by fully embracing remote video production.

Shivan: Hi, thanks so much for chatting with us. Since the pandemic, how have you leaned into remote production at 5:00 Films?

Esteban: We’re…


The pandemic has changed the way we all work. For those of us in the video production industry, we have witnessed the rapid rise of “remote video production.” Here at Storyhunter, we saw a surge in demand for remote services and also plenty of chatter about all things “remote.” We figured we dive in and see what we could learn about this trend. This is the first part of a series on remote video production. We hope to answer the following questions: What is remote video production? What is its history? What are the main tools being used today? And…


Nic Davis is one of Storyhunter’s most successful freelancers of 2020. He’s a Los Angeles-based director and DP with his own production company called 4:08 Productions. The pandemic forced him to postpone the theatrical release of his first feature film, Enormous: The Gorge Story, now set to release in the summer of 2021. Despite this initial setback, he found success during the pandemic by taking on projects through Storyhunter and working on branded documentary content for Cadillac and Citizen Watches through 60 Second Docs. …


Sundance 2021 is virtual this year, and in a further sign of the times, its lineup includes films that tackle questions surrounding the pandemic. “These Days” is an indie series about a thirty-something professional dancer played by Marianne Rendon. Lonely and yearning for connection, she navigates the online dating scene while self-isolating in her New York apartment. We spoke with writer-director Adam Brooks about this timely and personal series on life and love during COVID-19, how he re-imagined the production process, and why he says this felt like making his first film again.

Shivan: What is the setting and premise…


In the face of the pandemic, people worried about the future of content production. But last year, Storyhunter paid out freelancers in 122 countries from Sri Lanka, Syria, to South Sudan. Video journalists on Storyhunter did not lose work; in fact, there was an increase in payout for this Storyhunter service in 2020 versus 2019. So, what is the secret to some freelancers’ success? We spoke with US-based videographer and editor Lucas Mullikin, who filmed for 11 different companies through the Storyhunter platform last year. …

Storyhunter

Discover and Hire the World’s Top Video Creators

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store